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Master Personalisation: 5 Tools For Tailored Experiences
If you ask most people what personalisation is, I reckon they’d say it’s about slapping your name on an email, like a digital butcher greeting you by surname as you peruse their latest deal. I Ima...
Secure Every Transaction: 7 Key Encryption Measures
The way I see it, appears to be encryption is sort of like playing the world’s most complicated game of pig latin with your secrets - but the other kids have supercomputers and a lot more time on th...
High-Converting Headlines: 4 Tricks For Product Pages
We've all had that moment when we're browsing online and a headline pulls us in. It's like it's speaking directly to us, calling out our specific needs or concerns, and offering a solution that's just...
Keep Performance High: 6 Methods To Handle Large Catalogues
Why are large e-commerce catalogues such a headache to handle. The way I see it, it seems like any sort of large e-commerce business is always on the hunt for a new-fangled solution to balance both pe...
Elevate Visibility: 5 Keyword Strategies For Store Traffic
When people hear ‘keywords’, they seem to get a bit blinkered about the whole thing. Not their fault, really, because that’s what the internet keeps repeating - keywords are the magic beans that...
Win More Sales: 7 Reminders For Cross-Selling Success
The way I see it, some people claim cross-selling is about upselling, but i disagree. Strikes Me As cross-selling is about selling new or complementary products and services to customers, while upsell...
Boost Shopper Confidence: 4 Return Policy Tips That Work
Picture this - you’re finally scrolling through that online store you’ve been eyeing, only to find yourself squinting at a wall of text with Return Policy stamped across the top. There’s nothing...
Distinct Branding: 5 Essentials To Stand Out Online
How are you different from everyone else. That might sound a little existential. The answer lies in your story, the story of your business, and the unique collection of beliefs and experiences you bri...
Sharpen Your Strategy: 7 Metrics For Smarter Growth Plans
I think everyone gets slightly caught up in the numbers. They believe that staring at graphs and dashboards, somehow, will grant magical clarity over a brand’s trajectory. And then you have growth p...
Strengthen Infrastructure: 4 Must-Follow Scaling Rules
It's easy to assume that a business's infrastructure has what it takes to support and deliver seamless performance. Things may look good on the outside, but what's on the inside matters just as much, ...
Maximise Conversions: 6 Layout Tweaks That Impress
Picture this: you walk into a store and find yourself playing the role of a mind reader. The shopfront is a labyrinth, the menus are unclear, and the sections are disjointed. The way I see it, you loo...