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Map A Smooth Journey: 7 Steps To Tailor User Flows
I’ve lost count of the number of times I’ve seen products built for the needs and goals of the people designing them, rather than those who will eventually use them. It’s as if we all have a sec...
Polish Every Pixel: 5 Design Touches For Brand Cohesion
You know those days when you throw on a jumper, some jeans, and call it your best yet. Sometimes you get to work, look in the mirror, and realise that maybe you don’t quite look as put-together as y...
Maximise Your Blog: 6 Content Approaches That Educate
Have you ever wondered why some blogs just sort of ‘get’ you, while others feel off-key. They speak your language, address concerns that are sort of stuck in your head, and sometimes even tell you...
Slash Response Times: 7 Support Tips For Buyer Satisfaction
Most people make the mistake of thinking that customer support is an on-off switch. Brings To Mind when someone has a query, they send an email or pick up the phone, get an answer and move on. Not man...
Reinvent Product Descriptions: 5 Copy Upgrades For Impact
Seems like people forget the main point of product descriptions. It’s not about what you’re selling, it’s about who you’re selling to. Don’t get me wrong, I love a good technical breakdown a...
Spur Return Visits: 6 Techniques For Post-Sale Engagement
You know that feeling when you’ve finally convinced someone to buy from you - they’re happy, you’re happy, and you know you’ve done a good job. But it doesn’t stop there. It seems like this ...