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Keep Shoppers Engaged: 6 Interactive Features That Sell
Ever notice how your favourite stores always seem to know what you want before you do. That’s no accident. It’s a little unnerving, but also kind of comforting.Walking into a shop and being greete...
Heighten Trust Factors: 5 Storefront Elements That Reassure
What’s stopping people from buying something in your shop. Often, it comes down to trust. I think about this a lot, as a seller myself. If you can’t build that sense of security, you’re missing ...
Optimise Mobile Speed: 7 Ways To Appeal To Fast Scrollers
The first thing people get wrong about mobile speed is thinking it’s a technical problem only IT and web developers should be bothered about. I used to believe this as well, but the more I researche...
Strengthen UX: 4 Seamless Steps For Checkout Flow
I’ve spent countless hours buying things online and I always find myself looking for seamless, convenient and efficient checkout flows. The checkout process isn’t the place to be clever with desig...
Dynamic Pricing: 6 Approaches For Improved Profit Margins
There’s no denying the thrill of catching a lightning deal online or being the first to spot a flight fare that looks suspiciously low. But, for every story of last-minute bargains, there are rarely...
Master Scalability: 5 Infrastructure Shifts That Work
Have you ever looked at a business and wondered how it got from running out of the owner’s garage to having offices in five cities across two continents. A clue lies in the often misunderstood conce...
No More Hiccups: 7 Tools To Prevent Store Downtime
I Expect people talk about downtime like it’s one of those annoying but harmless little snags that sometimes get in the way - you know, a few minutes here and there. They’re wrong. Sort of.You get...
Driven By Data: 4 Steps To Adopt Evidence-Based Sales
A certain intensity goes with being in sales. You’re always fighting to meet that all important target, and once you do, you start fighting the same battle again next month. It’s never-ending, and...
Real-Time Insights: 6 Dashboards To Track Store Health
Let’s say you’re a store manager and you’ve set up an elaborate window display for a flash sale. You’ve planned everything down to the minute, from banners to bags. The crowd is trickling in a...
Smart Search Solutions: 5 Features Buyers Crave
I Suspect can you remember the last time you scrolled through pages of results on a website desperately looking for something. If you can, then you probably remember the frustration of not being able ...
Crank Up Your AOV: 7 Tactics That Encourage Bigger Carts
I Gather everyone seems to think average order value is just the total sales divided by the number of orders. Which, of course, is technically correct. But it's also the most simplistic way to view AO...