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User-Focused Design: 7 Store Navigation Tweaks
What makes someone pick up a scarf or pause in front of a window display. Why do we sometimes float through a shop, drawn in by something we can't quite put our finger on, while other times leave anno...
Revenue Surge: 5 Split-Testing Ideas To Try Today
Right, most people seem to think of split testing as some sort of mystical wizardry. Some elaborate, A Beautiful Mind-level mathematics that only the most seasoned and computer-brained marketers can e...
Frictionless Returns: 6 Policies That Keep Customers
Frictionless returns - that’s the fancy term for something we all want, but might find hard to explain. I’ve been there myself - sitting in my undies, drinking gin and tonic, buying a dress online...
Cut Clutter: 7 Minimalist Moves For Higher Conversions
We’ve all been there - going online and being instantly bombarded with clutter. Pop-ups, floating messages, attention-grabbing graphics, sound effects - it's a symphony of chaos that makes you want ...
Elevate Trust Factors: 5 Ways To Showcase Credibility
What’s the first thing that comes to mind when you hear the word ‘trust’. I know, for me, it’s a fairly vague concept that always sort of feels there, even though I can never quite pin down wh...
Mobile Checkout Magic: 6 Steps For Easy Purchases
It appears most people think mobile checkout is just an easy online payment option. But it’s a lot more than that. I Imagine mobile checkout allows your customers to buy things directly from their p...
Tame Complexity: 7 Simplifications For Big Catalogues
I Imagine all the best things in life are a little bit complicated. A good relationship, an action film and an online catalogue. Sort of. And by ‘a little bit’, I mean a lot.In our current online ...
Sell More, Faster: 5 Upsell Techniques To Deploy Now
Upselling works. We all know it. Someone in a cafe once offered me soy milk instead of regular in my cappuccino and I nearly wept at the idea of being so cared for.If it was because she wanted to char...
Rapid Page Loads: 6 Performance Hacks For Better UX
Ever been stood up by a mate who said they’d be there in a minute, only for them to rock up an hour later. Websites can fairly do that too. More or less.You click, you wait, you sigh. And sometimes,...
Profit Amplifier: 7 Add-On Sales Tricks That Work
One of the most common mistakes people make about add-on sales is thinking it’s about foisting things on customers they don’t want or need. That it’s about making more money than making the cust...
Time-Saving Tactics: 5 Store Automation Secrets
Like almost everything else in the universe, fashion retail is not immune to the automation revolution. From digital checkouts to self-cleaning floors (ok, maybe not yet), store automation has helped ...