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Keep Audiences Engaged: 5 Content Refresh Tactics
There’s a difference between knowing your audience and truly grasping what they want. The way I see it, i suspect on the surface, yes, it’s easy to talk about personas and demographics, but it’s...
Spark Curiosity: 6 Teaser Strategies For Product Launches
You're scrolling through Instagram when you come across a post that hints at something new and exciting, but doesn't give away the details. I Imagine it's intriguing enough for you to stop, pay more a...
Streamline Updates: 7 Techniques For Zero Downtime
Remember the last time you updated your website or app, and the whole thing became a haunted house for customers. Pop-ups screaming maintenance mode, lost orders, angry emails. Looks Like no one likes...
Appeal To Emotions: 5 Psychological Hooks For Conversions
Understanding emotional triggers is quite a bit a bit of an oddity in marketing. Often, people assume psychological nudges are like magic spells - you wave your confidence wand and *poof*, your sales ...
Scale Collaboration: 6 Teamwork Tools For Store Success
The scale of teamwork required to get a retail operation humming along is rather misunderstood. It’s sometimes perceived as simply the sum of the parts, all somehow functioning together because they...
Eliminate Guesswork: 7 Testing Protocols For Usability
You know how you sometimes get lost in the maze of a new website and think, “Who designed this. ” That’s where usability testing comes in. It’s about making sure your website or app is likely ...
Reinforce Brand Identity: 5 Consistency Moves That Matter
What is it that springs to mind when you picture a beloved brand. Is it the shade of blue on a Facebook logo, the tiny swoosh on a pair of Nikes, or the slight perfume of a Nescafe brew. Brand identit...
Drive Instant Gratification: 6 Microcopy Hacks
Many designers and marketers think microcopy is all about making things catchy and clever. Sometimes, it's even overlooked altogether in the rush to finish projects. And that can be a bit of a missed ...
Refine Call-To-Action: 7 Words That Propel Sales
We all know that words have the power to move us. I Suppose the right thing at the right time can make you feel seen and heard, or validated. In a sales context, the language used to sell the product ...
Upgrade Loyalty Programs: 5 Elements Customers Adore
Picture yourself sauntering into your favourite coffee shop, the one where they spell your name right every time and know you drink a flat white with oat milk on Thursdays. They hand you a loyalty car...
Automate Repricing: 6 Techniques To Stay Competitive
You ever wondered how some brands always have the right price at the right time. I think it’s not luck or magic - rather, it’s repricing automation. It’s fairly obvious that this fairly clever t...