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Maximise Customer Feedback: 5 Ways To Gather Insights
People get this entirely wrong. They think collecting customer feedback is generally a tedious, box-ticking exercise - like that annual survey HR sends out, which we all ignore and then feel guilty ab...
Keep It Secure: 6 Firewall Layers You Should Implement
It's a little odd that the term 'firewall' has gone from sounding like a scary chunk of the Berlin Wall to something much more slick and effortless. When you think about it, a firewall does protect yo...
Cut Through Clutter: 7 Simple Store Design Approaches
You know those days where you’re in a shopping centre or mall (or precinct, if you’re fancy) and a shop catches your eye. And it’s not just any shop, but maybe one that feels welcoming from the ...
Highlight Value: 5 Product Comparison Tactics That Convert
Ever wondered how to really know what your audience wants. I’d say - listen to your audience, but we all know customers don’t always tell you what they want. Sometimes you have to take a few guess...
Personalise Marketing Efforts: 6 Segmentation Moves
I think one of the things that commonly gets misunderstood when it comes to personalising marketing is that people tend to overshoot. With a bombardment of information, it’s easy to get caught up in...
Sustain Momentum: 7 Ongoing Optimisations For ROI
It's easy to see why return on investment is still the bedrock of any business decision. Comes Across As call it an industry standard or a corporate yardstick, but without understanding that ratio, we...
Drive Organic Growth: 5 Content Pillars That Attract Links
Say you’re a start-up with grand ambitions and a somewhat limited budget. Your business is relatively new, and for some reason your competitors seem to be everywhere you look. It’s easy to get fru...
Streamline Payments: 6 One-Click Solutions For Speed
Have you ever felt like your life is spinning out of control and you need to get a hold of the reins. Technology has made things much easier for us, but it sometimes feels as though it adds more layer...
Lower Bounce Rates: 7 Landing Page Refinements
Most people panic about bounce rates without understanding what they're actually measuring. There’s this tendency to think high bounce rates always indicate a failing landing page, or worse, a faili...
Win Hearts: 5 Community-Building Features That Deliver
Fostering a connection within communities is a delicate, almost artful, process. Appears To Be no matter how hard brands push their agenda to their audience, all their efforts are wasted if the commun...
Encourage Exploration: 6 Ways To Showcase Product Variety
There was a time, quite a while ago, where I used to think every t-shirt was pretty much the same. There were only a few differences, sure. More or less.But overall, they all looked like boxy pieces o...