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Prevent Drift: 5 Reminders That Guide Customers Back
Ever wondered why customers seem to lose interest in a business over time, even if nothing concrete has happened. That's customer drift. It’s sort of that weird grey zone between your business matte...
Motivate Quick Buys: 6 Popup Offers That Capture Attention
Most people assume popups are evil. Reminds Me Of i mean, you would think that, with the amount of tab closing we do when one shows up every two minutes while you’re busy looking for something onlin...
Maximise Discoverability: 7 Internal Linking Structures
People do throw around the phrase ‘content is king’ rather often, but in some sense, it’s true. I Expect at least for digital marketers and website owners who want to boost their traffic. But th...
Brighten Brand Image: 5 Colour Psychology Tips
The way I see it, think about stepping into a new shop for the first time - before you even notice what is actually being sold, your eye is drawn to the colour scheme of the space. It could be warm to...
Inspire Buyer Action: 6 Proven Techniques For Urgent Sales
Why do people act so quickly when they see the words “limited time offer”. And why do some offers make us yawn and close the page. The answer is fairly simple. Urgency triggers in sales messages f...
Unlock Long-Term ROI: 7 Strategies For Sustainable Growth
I've heard all the misconceptions. I Believe people often talk about 'roi' - like it's this one single thing, clear-cut, linear. Not true. At least not from what I've seen. It's this living, breathing...
Empower Shoppers: 5 Self-Checkout Concepts That Excel
Self-checkout always seemed quite antisocial to me. Maybe that’s the introvert talking, but then there is something slightly disappointing about shops replacing human contact with machines that, let...
Expand Cross-Selling: 6 Logical Pairing Methods
Picture this. Implies That you’re in the fitting room, trying on a stunning jacket you’ve been eyeing for weeks. The sales associate knocks, asks if you need another size, then swings the curtain ...
Magnify Emotional Appeal: 7 Storytelling Angles That Persuade
What makes a story memorable. Sometimes it’s the plot, sometimes the language, but almost always it’s the way a story makes us feel. I think some stories leave a mark because they’ve managed to ...
Refine Lead Generation: 5 Quiz Funnel Approaches
The biggest misconception with quiz funnels has always been that they’re simply a tool to gather information. There's a sense that people fill in quizzes to get something free, and we're the ones wh...
Rework Menu Labels: 6 Plain Language Tips For Better UX
Human-centric design still feels like one of those vague terms that is almost too all-encompassing to be wholly embraced. I mean, what does it even mean - to focus on a human. Although, I do think peo...