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Evergreen Content: 6 Ways To Future-Proof Product Info
Let’s start with the first misconception - a lot of people think the term “evergreen content” is just a fancy way of describing self-indulgent “thought leadership” pieces. Or that it can mea...
Spend Less, Sell More: 7 Store Budget Tips
I Believe retail has become a tough game for most people in the business. Most people are trying to scale their businesses and sometimes, find themselves in a rut with trying to keep track of their fi...
Strategic Launches: 5 Roadmap Steps For New Products
There’s nothing more deflating than launching a product and hearing crickets. It’s the equivalent of organising a party and having nobody turn up. The problem isn’t necessarily that your friends...
Upgrade Engagement: 6 Storefront Interaction Points
Are you a retailer who’s ever wondered what the magic ingredient is that keeps people coming through your doors, spending more, and returning for more. Or is it all just smoke and mirrors. While it ...
No More Spinning Wheels: 7 Framework Speed Solutions
Most people think that if they're not moving forward, they're simply being lazy or unmotivated. The way I see it, the number of times i hear someone say 'if you cared, you'd just do it' is enough to d...
Hook More Leads: 5 Lead Magnet Approaches That Convert
You know what’s a little wild. The fact that marketers are still talking about “lead magnets” like they’re something shiny and new - meanwhile, your mum’s e-newsletter from the neighbourhood...
Optimise Stock: 6 Inventory Tactics To Minimise Woes
Remember that one time when you excitedly opened boxes of new arrivals only to find items that were already gathering dust in your backroom. Now, that's a fashion retail facepalm moment. If you're a ...
Heavy Traffic Hero: 7 Methods To Handle Big Surges
Can you predict a traffic jam before it happens. I wish. The trick is, most of us are far too caught up in the thick of things to step back and see the bigger picture.I Assume we’re focusing on that...
Revitalise Demand: 5 Sales Funnels For Ecommerce Wins
It seems like the ‘sales funnel’ has become this mysterious buzzword that everyone throws around, but few know what it actually means. Some people think it’s just a one-and-done thing, or worse,...
Insider SEO Secrets: 6 Techniques For Store Dominance
Search intent is the key factor behind directing a visitor to your page. It is also the difference between a successful online business and one that is struggling to attract the right kind of traffic,...
Always On: 7 Uptime Hacks For Non-Stop Selling
You know that sinking feeling when you’re ready to check out, credit card in hand, and the page freezes. Then you refresh a few times hoping it’s your Wi-Fi but there it is - the 404 error. Gotta ...