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Reinforce Brand Identity: 5 Consistency Moves That Matter
What is it that springs to mind when you picture a beloved brand. Is it the shade of blue on a Facebook logo, the tiny swoosh on a pair of Nikes, or the slight perfume of a Nescafe brew. Brand identit...
Drive Instant Gratification: 6 Microcopy Hacks
Many designers and marketers think microcopy is all about making things catchy and clever. Sometimes, it's even overlooked altogether in the rush to finish projects. And that can be a bit of a missed ...
Refine Call-To-Action: 7 Words That Propel Sales
We all know that words have the power to move us. I Suppose the right thing at the right time can make you feel seen and heard, or validated. In a sales context, the language used to sell the product ...
Upgrade Loyalty Programs: 5 Elements Customers Adore
Picture yourself sauntering into your favourite coffee shop, the one where they spell your name right every time and know you drink a flat white with oat milk on Thursdays. They hand you a loyalty car...
Automate Repricing: 6 Techniques To Stay Competitive
You ever wondered how some brands always have the right price at the right time. I think it’s not luck or magic - rather, it’s repricing automation. It’s fairly obvious that this fairly clever t...
Ramp Up Mobile Engagement: 7 Tactics For Quick Browsers
It seems like i think many businesses are too busy focusing on themselves to notice what is going on with their audience. So often, marketers and business leaders make the mistake of targeting content...
Enhance Checkout Clarity: 5 Input Tips That Solve Confusion
Most of us think we know what we want when shopping online. We start with a general idea, perhaps a specific product in mind. But there’s a fair chance that if something goes awry at the checkout, w...
Focus On Essentials: 6 Steps To A Clean Store Experience
There’s always something to be said about first impressions. We’ve all been there - you walk into a store and the entire space is untidy. It doesn’t matter if it’s a high-end retail establishm...
Improve Checkout Trust: 7 Visual Cues For Risk-Free Buys
Reminds Me Of what does visual trust mean for your store. Well, it could be the difference between a customer clicking purchase or closing the window. And while we all want to believe that people buy ...
Maximise Customer Feedback: 5 Ways To Gather Insights
People get this entirely wrong. They think collecting customer feedback is generally a tedious, box-ticking exercise - like that annual survey HR sends out, which we all ignore and then feel guilty ab...
Keep It Secure: 6 Firewall Layers You Should Implement
It's a little odd that the term 'firewall' has gone from sounding like a scary chunk of the Berlin Wall to something much more slick and effortless. When you think about it, a firewall does protect yo...