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Plug Revenue Leaks: 5 Quick Fixes For Checkout Issues
A lot of shop owners think of revenue loss as one giant, mysterious black hole where their sales vanish. I think it’s partly because people expect ‘leaks’ to show up as obvious issues - somethin...
Better Buyer Flows: 6 Journey Mapping Tactics
It’s funny how people often forget that buyers are, well, people. They don’t just wake up one day and decide to buy a product. Feels Like like most things in life, purchasing is a process.More or ...
Cut Response Times: 7 Efficiency Boosters For Shoppers
We’ve all been there. We found something on a website, and quickly ordered it, hoping it would arrive before that special someone’s birthday, only to wait in vain as the day comes and goes. It see...
Infinite Scalability: 5 Cloud Deployment Techniques
How can something be infinite, but still feel rather invisible. Infinite scalability in cloud computing is a little bit like that - it’s not the most tangible thing. If you’re reading this, I’m ...
Evergreen Content: 6 Ways To Future-Proof Product Info
Let’s start with the first misconception - a lot of people think the term “evergreen content” is just a fancy way of describing self-indulgent “thought leadership” pieces. Or that it can mea...
Spend Less, Sell More: 7 Store Budget Tips
I Believe retail has become a tough game for most people in the business. Most people are trying to scale their businesses and sometimes, find themselves in a rut with trying to keep track of their fi...
Strategic Launches: 5 Roadmap Steps For New Products
There’s nothing more deflating than launching a product and hearing crickets. It’s the equivalent of organising a party and having nobody turn up. The problem isn’t necessarily that your friends...
Upgrade Engagement: 6 Storefront Interaction Points
Are you a retailer who’s ever wondered what the magic ingredient is that keeps people coming through your doors, spending more, and returning for more. Or is it all just smoke and mirrors. While it ...
No More Spinning Wheels: 7 Framework Speed Solutions
Most people think that if they're not moving forward, they're simply being lazy or unmotivated. The way I see it, the number of times i hear someone say 'if you cared, you'd just do it' is enough to d...
Hook More Leads: 5 Lead Magnet Approaches That Convert
You know what’s a little wild. The fact that marketers are still talking about “lead magnets” like they’re something shiny and new - meanwhile, your mum’s e-newsletter from the neighbourhood...
Optimise Stock: 6 Inventory Tactics To Minimise Woes
Remember that one time when you excitedly opened boxes of new arrivals only to find items that were already gathering dust in your backroom. Now, that's a fashion retail facepalm moment. If you're a ...