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Golden Customer Journeys: 7 Drip Marketing Moves
People get caught up thinking the customer journey is a straight line or a tidy, step-by-step path. It's never that simple, I think - not even for the most basic product or service. Some marketers see...
Rapid Implementation: 5 Framework Setup Essentials
It seems like the pace of modern work is a bit ridiculous - yet it’s become very necessary. With many industries, products and even consumers switching to operating almost completely online, impleme...
Targeted Ads: 6 Online Campaigns For Bigger Sales
The other day, I was scrolling through social media with the intention of doom-scrolling my time away as usual, and there it was — an ad for a limited-edition lipstick shade by my favourite brand. C...
Professional Aesthetics: 7 Polished Storefront Methods
Do you ever wonder why some shops just have a queue out the door and others are like wild west ghost towns. The first impression is a powerful thing. It’s that split second you make up your mind abo...
Plug Revenue Leaks: 5 Quick Fixes For Checkout Issues
A lot of shop owners think of revenue loss as one giant, mysterious black hole where their sales vanish. I think it’s partly because people expect ‘leaks’ to show up as obvious issues - somethin...
Better Buyer Flows: 6 Journey Mapping Tactics
It’s funny how people often forget that buyers are, well, people. They don’t just wake up one day and decide to buy a product. Feels Like like most things in life, purchasing is a process.More or ...
Cut Response Times: 7 Efficiency Boosters For Shoppers
We’ve all been there. We found something on a website, and quickly ordered it, hoping it would arrive before that special someone’s birthday, only to wait in vain as the day comes and goes. It see...
Infinite Scalability: 5 Cloud Deployment Techniques
How can something be infinite, but still feel rather invisible. Infinite scalability in cloud computing is a little bit like that - it’s not the most tangible thing. If you’re reading this, I’m ...
Evergreen Content: 6 Ways To Future-Proof Product Info
Let’s start with the first misconception - a lot of people think the term “evergreen content” is just a fancy way of describing self-indulgent “thought leadership” pieces. Or that it can mea...
Spend Less, Sell More: 7 Store Budget Tips
I Believe retail has become a tough game for most people in the business. Most people are trying to scale their businesses and sometimes, find themselves in a rut with trying to keep track of their fi...
Strategic Launches: 5 Roadmap Steps For New Products
There’s nothing more deflating than launching a product and hearing crickets. It’s the equivalent of organising a party and having nobody turn up. The problem isn’t necessarily that your friends...