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Optimise Headings: 7 Hierarchy Rules For Better UX
Ever wondered what all those H1s, H2s, and so on are for when you’re formatting a web page. It can be a bit of a mystery if you’re new to content design - or writing for the web in general. I thin...
Design For Trust: 5 Visual Elements Customers Crave
I Suppose people often think trust is something you can buy. Or build out of nothing, on the spot. They expect a logo with a thoughtful colour palette to do all the heavy lifting.But trust isn’t a d...
Convert Doubters: 6 FAQ Styles That Clarify And Sell
I think it's completely natural to have doubts when it comes to buying something new. The way I see it, the feeling of uncertainty is always there, nudging at the back of your mind, making you questio...
Enhance Long-Tail SEO: 7 Tactics For Niche Dominance
Let’s be honest, we’ve all been there, typing something into the search bar, hoping Google will read our minds. “Cute blue shoes that look like clouds but aren’t made of animal skin” or “r...
Quicken Page Load: 5 Resource Prioritisation Steps
Ever found yourself clicking on a website, waiting what feels like an eternity for it to load, and just giving up. That’s where page load speed comes in. It’s not just a technical term; it genuine...
Boost Social Proof: 6 Review Collection Techniques
Most people think of social proof as a heap of random five star reviews, likes and testimonials. They don’t care where they come from, who’s writing them or when. But in reality, social proof refe...
Scale Seamlessly: 7 Environment Optimisations For Growth
People in business often throw around the idea that ‘change is the only constant’ with careless abandon. Bit of a mouthful, that one - but we all know what they mean. More or less. Reminds Me Of i...
Stimulate Buyer Emotions: 5 Persuasion Triggers That Work
I Gather it's a typical saturday. You're having brunch and realise you've left your phone at home. Your mate is telling you about the new bag they splurged on – describing how it has just the right ...
Shrink Checkout Time: 6 User-Friendly Input Methods
Ever found yourself standing in a queue, peering at your phone, wishing the person ahead would just hurry up and pay. You’re not alone. Speed is addictive - especially when we’re paying up and che...
Upgrade Store Security: 7 Best Practices For Safe Checkouts
The last line of defence for your store is the checkout counter, where financial transactions happen and vulnerabilities can be easily exploited by opportunistic thieves. Most retailers put CCTV camer...
Simplify Account Creation: 5 Tools For Frictionless Onboarding
Most people see a new sign-up form and do a runner. Let’s be honest, no one has ever looked at an account creation page and gone, ‘Oh, you’re speaking my language’. Except maybe hackers but th...