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On-The-Go Sales: 7 Responsive Checkout Tactics

I think most people assume a responsive checkout experience is about looking good on a phone screen. Or being mobile-friendly and resizing text for tablet. In reality, it’s a bigger deal than that -...

Lead The Pack: 5 Innovative Framework Experimentations

Fashion has always loved a good formula. I’m not sure why, but it seems like we crave structure as much as we hunger for change. There’s some safety in knowing the edges of the sandbox - even if y...

Performance Gains: 6 Caching Rules For Quick Loads

Ever been stood up by a date while they're stuck in traffic. You sit around, scrolling through memes, only to realise you might have just been ghosted. This is quite reminiscent of your website's perf...

Revamp Visuals: 7 Store Branding Steps That Stand Out

I Gather does anyone else feel a bit allergic to the phrase “brand identity” or is that just me. It’s a term that gets thrown around so much it tends to lose meaning, but it’s really not as co...

Extra Value: 5 Bundling Options Shoppers Crave

People often assume that shoppers are usually out there, calculators in hand, simply looking for the best deal. That when they're presented with three-for-two or a bundle that contains one item they d...

Limit Refund Drama: 6 Return Policy Best Practices

I Assume i’ve known quite a few retailers who have shared their experience with an uncertain return policy and if there’s one thing they’ll say it’s this - 'we don't do returns here… what yo...

Refine User Input: 7 Checkout Form Polishing Tips

It seems like i think we all understand how frustrating it is when you’re looking forward to receiving a beautiful package and then realise that the only thing standing between you and your package ...

Push Engagement: 5 On-Site Notifications That Pop

Have you ever wondered what those little pop-ups are in the corner of your screen when you’re browsing and how they seem to know just what to tell you. That’s push engagement for you. I Imagine es...

Scale Your Reach: 6 International Payment Options

It seems to me that most people think international payments are some sort of minefield. A series of booby-trapped processes where credit card numbers get stolen, wire transfers get stuck, and your mo...

High Converting Headers: 7 Elements That Hook Quickly

People don’t have the kind of attention spans they used to. And their interest or curiosity levels aren’t what they were either. I think that’s sort of why a lot more marketers and content creat...

Fast Fixes: 5 Store Diagnostics For Instant Uplift

You know that feeling when you walk into a store and, even before you spot the price tags, something seems off. It's like a sixth sense telling you the clothes aren't what they used to be. Sort of. Or...